Your staff are as much of a part of your brand as the product you sell or the service you provide. Get them onside, motivate and make them feel part of the team and your brand will go far. Fob them off with a £10 book token at Christmas and chances are you’ll be as successful as Mick Hucknell in a beauty contest.

Internal Communication is becoming an increasingly powerful tool for organisations. We believe it is an important part of how organisations define themselves. In recent years results have shown that the most successful companies are the ones that value their staff as their most important asset.

With this in mind Why Internal Communications have devised a series of simple methodologies designed to improve communication and enhance relations in the workplace, creating a culture of co-operation and a positive working environment that will encourage an increase in productivity and ultimately profit.

What Why Internal Communications deliver:

 

1. Why provides internal communications strategy for organisations and businesses
2. Why helps companies create a coherent internal message that is in harmony with external marketing
3. Why develops internal branding as a method for improving performance
4. Why create a culture of business success and a well-motivated work force
5. Why improve internal branding as a method of facing tough market conditions
6. Why ensure companies establish systems to measure improvements and that they are value for money
7. Why develop organisations’ tools and techniques for meeting challenges in the future
8. Why enable staff to take on positive ethical change in work, life and beyond

 

[ Back to top ]

The benefits of taking on the methodologies of Why Internal Communications:

 

1. Staff become brand guardians or ambassadors
2. It helps to deliver company promise and ethos
3. Enhances staff performance
4. Develops individuals and teams
5. Reduces the expense and discontinuity of staff turn-over
6. Coherent workforce resulting in smooth operation
7. Reduces stress and anxiety within the organisation
8. Builds momentum for selling brand in the outside world

 

[ Back to top ]

The benefits of taking on the methodologies of Why Internal Communications are numerous. They include:

 

1. Recruitment
2. Training
3. Time management
4. Recognition of individual achievement
5. Motivation
6. Team building
7. Appraisal
8. Brand harmony

 

[ Back to top ]

These include developing:

 

1. Internal newsletters, improving internal publications annual reports etc
2. Intranet and Internet Campaigns
3. Recognition and reward campaigns
4. The style of In-house meetings
5. Management Training
6. Role Modeling by CEO and heads of business
7. Outside print and broadcast Media
8. Formal and Informal peer development programs

Building a brand is a lot like making a promise. Advertising and marketing can be used as vehicles to deliver that promise, but ultimately it is down to your staff to ensure that the promise isn’t broken. In that sense your staff are your brand or, at the very least, an extension of your brand, and so when customers buy into your brand they’re also in some way buying into your people – your culture. Why Internal Communications believes that by encouraging employees to ‘live the brand’ – to embody it’s values and culture, it is possible to gain a competitive advantage.

Why Internal Communication’s view is to engage leaders to focus on brand message and identify how to communicate the brand during periods of change, but also how to align both your internal and external brand, and how to ensure an integrated approach across the whole organisation.

Why Internal Communications will help make the right decisions in terms of your Internal Communication strategies in order to ensure organisational excellence and benchmark against the best practice of other organisations.

 

[ Back to top ]

Psychological research shows that you remember things more if:

 

1. They are fun
2. They are visual
3. Broken down into bite size bits!

 

Areas in training and memory include:

 

1. Educating staff about the core values and key beliefs of the business and brand story; the welcome pack.
2. Communicating the brand: through how to dress, answer the phone, greet customers; deal with a bad customer and engage a good customer etc.
3. Package produced to maximize the employees’ understanding of his / hers job and the organization as a whole.
4. Effective Training Techniques, providing organisations with a recommended format for training programs. Advice on the right types of training tailored for each specific program.
5. Motivation & Recognition will form a critical part of training. Numerous tasks, themes, programs, games, competitions and appraisal techniques can target motivation and recognition.
6. Involving staff in controlling destiny, involve them in building and bettering the business.
7. Consistency & achievement: developing cognitive motives for achievement, identifying high achievers, Thematic Apperception Test (TAT) core social motives, belonging, understanding, controlling, self enhancing & trusting.
8. Retention & Referral programs: there is a co-relation between retaining staff and customers.

 

[ Back to top ]

The issues addressed are:

 

1. Why relationships in organisations break down?
2. Loss of confidence, incompatibility & failure
3. Mechanical Failure: no longer delivering what is required/lack of interest in product
4. When things go wrong; the discovery of a betrayal, infidelity or a serious let down
5. The impact of economic turn-down
6. Breakdown between internal and external brand
7. External factors impacting on Organisations’ culture
8. Bad health of organisation

 

So long as your brand keeps talking the right language - sending out the right signals to the right target audience, and you and your staff back it up, then you and your customers should enjoy a long and fruitful relationship.

 

Why Internal Communications can help you to define organisations to define the language, message and target audience that’s right for your brand, both inside and out of the organisation.

 

[ Back to top ]

1. The halo effect: attributes favourable characteristics (a positive halo) to products. This is vital when sending messages to customers through Pr and advertising, but also within the organisation.
2. Successful corporate branding, staff marketing brand’s vision, be totally committed to delivery, via internal communications.
3. The Intranet as a way of communicating with staff, making them feel part of the bigger picture, reminding them of key values.
4. The role of strong leaders for guidance and strong brands, characterised by enthusiastic leaders who have a passionate belief in a few values. These values embedded in staff to deliver.
5. Creating a continuous process whereby co-ordinate activities across an organisation concerned with delivering a cluster of values. End result = trust & confidence in your brand customers have over time.
6. Managers to think about emphasising quality rather than quantity of product. It is important to relay your brand’s images and messages in a condensed format.
7. Brand positioning is essential to narrow down the functional and emotion unique selling points of the brand and then use the relative channels to communicate these to staff and customers.
8. Brand personality represents 31 emotional values. Personifying your brand really brings it to life and pulls on the heartstrings of your customer. By using powerful images or icons you can communicate the emotional values behind your brand more effectively.

 

Why Internal Communications work on the impact of internal on external branding

Why Internal Communications design a coherent system and strategy that will harmonise the organisation’s internal and external brand.

It will use Why Internal Communications methods to maximise business potential. Why Internal Communications believes that Brands don’t just have functional values, but emotional values as well. It is vital to highlight and then find the most powerful way to communicate these to those that work in an organisation and its customers or clients.

 

[ Back to top ]

Your business doesn't exist in isolation, simply as a way of making money. Your employees depend on your business. Customers, suppliers and the local community are all affected by you and what you do. Your products, and the way you make them, have an impact on the environment.

Corporate Social Responsibility (CSR) takes all this into account. It isn't about being chaining yourself to the nearest tree, or hiring Max Clifford to raise your public profile. It simply means taking a responsible attitude and following simple principles that apply whatever the size of your business.

Why believe that corporations benefit in many ways by operating with a perspective broader and longer than their own immediate, short-term profits. We can assist you in the planning, development and delivery of a bespoke CSR solution that best suits your working practices.

 

[ Back to top ]